The main agenda that you follow after creating your travel
portal is to increase the traffic website by collecting positive reviews from
the customers by delivering quality service to them. But there are some fine
details that make your website noticeable to a huge crowd, that is; SEO (Search
Engine Optimization). SEO will have your website or portal crawltowards the top
10 search results in various search engines. This is beneficial for travel
portals and it has led to an increase of internet bookings. This is also useful
for improving the customer experience provided by your travel portal. Let us
check out how far does the reach of your travel portal gets influenced by SEO.
How can you easily
implement SEO for your travel portal?
One of the most important factors for improving the page
ranking of your website is by adding fresh and catchy contents. You can engage
your customers only by providing them a new feel while they are using your
website or application. You should be always creating customer engaging
contents to attract your customers. You can share your blog articles or pages
across various social media pages and gain the attention.
What are the basic
SEO tips to improve the traffic towards your website?
Mobile friendly:
The travel portal of your company should be compatible with various smart
devices of different screen sizes across various platforms like Android, iOS.
All the travelers are using smart devices for various travel requirements. So
your website should be accessible from any device they use.
Keyword analysis: Keyword ranking is important and hence many
content writers believe that stuffing your content with a lot of keywords can
improve the page ranking of their website. This is a false notion. It is always
better to restrict your contents with 3 keywords per article.
Be unique: Your
style of SEO activities should be varied from what other travel portals are
doing. This gives you a unique identity with varied tone and style. While
creating your travel information make sure that it stands out among different
packages offered by your competitors.
Video: You can
create a YouTube channel and integrate it with your portal. A visual story
describing your travel company and its history will be an added advantage to
your business. YouTube is far ahead when compared to Bing and other search
engines, apart from Google. Hence creating an attractive website with videos
can improve your website ranking and visibility.
Regular update:
Instead of revamping your website, you can add travel stories, reviews, and
other relevant travel information to your website to invite the attention of
your customers. You can ask the contribution of Guest Bloggers to your blog and
gain a fresh perspective for your website.
SEO helps you to connect with the potential customers. You
need to add proper tags and keywords to reach the desired crowd. For that SEO
should think from the customer perspective. What would the traveler be
searching for? What will be his requirements? Does travel cost a matter? All
these and much more have to be answered and specific keywords like cheap hotels
in India, pet-friendly resorts in India are formed. SEO will help to connect
people with the specific service immediately. In the case of booking at the
specific location which meets their requirements, SEO is really helpful for
many travelers.
Hotels and excursions
are the top grosser for holiday companies and tour operators
With a survey done recently on travel software companies in
USA, India, Europe and Asia, hotel booking software with GDS connectivity, is
the fastest growing category. Top hotel APIs like Amadeus, GTA, expedia,
hotelbeds and DOTW are giving access to top hotel inventory in niche
geographies. Hotel aggregators are setting up top hotel booking software to
sell unsold inventories of hotels at the last minutes.
Know more details visit:
http://www.whitelabeltravelportal.in/
